Favourite instant noodles, Indomie,
recently rewarded Nigerian youths on social media as it seeks more ways to
interact with its teeming consumers at their passion point.The brand used the
opportunity to improve on its brand equity with consumers creating several
engagement platforms.
Some of the platforms were: comedy –
“Belleful Comedy Challenge”which saw over 20 consumers win mobile phones,
headphones and a year’s supply of Indomie Bellefull; football fans – “Indomie
on EPL Pitch Panel”, the brand gave out 353 cartons monthly to 530 EPL match
winners with over 1,060 cartons already won.
There was also the “Guess the Advert
Lyrics” that enabled consumers guess the lyrics of jingles in order to win. Thousands
of young Nigerians throng the social media handle to engage with the brand by
answering teasers and questions about Indomie Instant Noodles.
Consumers were asked questions such
as:“what year did Indomie open its first production factory in Nigeria?”Radio consumers
also got giveaways of 8 head phones and 20 cartons on the popular programme “My
wedding Radio Show” with Toke; broadcast on Cool FM Radio station.
Winners emerged from across different
cities such as: Port Harcourt, Ogun, Owerri, Ilorin, Onitsha, Uyo and Lagos. Amongst
the winners were Prince Okwonso and Ben Cash, they both won Phones and a year
supply of cartons of Indomie Belleful.
Speaking after receiving his gifts
Prince Okwonso thanked the brand: “I am grateful to Indomie for these gifts.
Indomie is a stable food to me and my family which is why I really appreciate
the one year free supply of Indomie Belleful because we will definitely enjoy
it.”
According to the Group
Public Relations and Event Manager, Dufil Prima Foods, Mr.Tope Ashiwaju:
“Indomie is a brand loved by Nigerians. It has been with the youths for as long
as they could remember and so has a strong connection with them. Youths
engagingthe brand on social mediaconfirms what is already known, which is: Indomie
is the choice brand for the future leaders of Nigeria.”
“The next generation of doctors, the
next generation of lawyers and presidents had their first real taste of quality
with Indomie and this is why even adults consume Nigeria’s leading noodles because
quality has no category or generation.”Ashiwaju said.
Indomie has led the noodles market
since the brand was first launched in Nigeria. The brand has been synonymous
with quality and has won several local and international awards for its
uniquestandards in taste and quality.
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